Is "Make America Healthy Again" the Next Big Opportunity for Physical Therapists?

Physical Therapists, listen up! "Make America Healthy Again," or MAHA, is a chance to improve the professional identify of PTs regardless of politics! It's a chance to embrace and highlight the profession and its doctoral status and to position its reputation as long-term partners in patients'/the population's MSK health as opposed to merely providers of episodic care.

PTs can and should be the "quarterbacks" of MSK care. That will mean eliminating some of our vocabulary and leaning into other expressions.

MAHA isn't just a chance for the profession's perception. It's an opportunity to attract well-deserved reimbursement improvements.

Here's what you'll learn when you tune in:

• How government healthcare initiatives create opportunities for physical therapists to advance the profession, and why you should embrace the positive of new positioning, regardless of political affiliations or biases

• Why PTs should position themselves as "quarterbacks" of musculoskeletal care

• The importance of using doctoral titles, professional language, and of obtaining your tDPT if you graduated PT school prior to the DPT (like Dana!)

• Why you should remove "discharge" from your clinical vocabulary

• Potential challenges for the profession: reimbursement, resource limitations, and outcomes tracking

We make the case for PTs to step up as lifetime partners in MSK health and ditch the notion of being solely providers of episodic care. And we encourage you to embrace the top of scope positioning of PTs and argue it's a "must-do" to secure a future we are all proud of.

Enjoy the conversation and the practical insights on how to position yourself, your practice, and your profession for future success in a changing healthcare landscape.